The three bookmakers who joined forces to create Paddy Power did so in 1988, starting out with a pretty strong fleet of 40 shops once all their individual premises had been brought under the same banner. So the Paddy Power name was all at once an act of defiance, self-preservation, and Irish pride. The men behind Paddy Power weren’t happy about this, so their merger was equally about protecting their own business interests, but also about fighting back against British bookies taking Irish customers. The Power name was arguably the strongest of the three founders in bookmaking circles, which is why it was chosen, but when it comes to the first part of the name, ‘Paddy’, this is in direct reference to why the merger happened in the first place.Īt the time, Ireland was going through something of an invasion of British brands like Ladbrokes, with smaller independent bookies being bought out by the larger companies.

Obviously, this is where part of the name comes from, but there is more of a story to this. Paddy Power is actually the result of a merger between three different independent bookies, but one family in particular have become the ‘face’ of the brand, the family of David Power. It’s a company born out of Ireland, is still headquartered in Dublin despite now being part of a much larger umbrella company, Flutter Entertainment, and it leans heavily on the Irish heritage too – and there is a reason for that.

Paddy Power is a gambling brand synonymous with tongue in cheek marketing campaigns, mischievous stunts, and generally having a wicked sense of humour.

Paddy power not showing cash out